I dabble in the world of philosophy at times and one of the philosophical movements that I don’t participate in, but find interesting is existentialism. Experience is all that there is doesn’t suit me, but in the world of software development experience is all that there is.

1. Does your software do what it says it can do?
2. Does your software do that in a way that is simple?
3. Does your software do it in a visually attractive way?
4. Does your software do it in a way that is memorable?

For some folks these questions aren’t critical, but they help. I personally love to use certain pieces of software because they deliver on the promised goods, they’re simple, they’re attractive and most of all I remember them when I’m talking with others about software they may want to purchase. It isn’t grassroot software advertising that makes software catch on, its software that is designed well that brings about grassroot advertising.