I don’t think that ‘just because it is CGI, its good’ has ever been an absolute statement about commercials… but the latest CGI commercials that I’ve seen (I’m watching the Colts/Chiefs game in Indiana now)  are just stupid.  Stupid.  Stewpid.  Dumb.  Can we dump the CGI ==  good assumption marketing folks?  I love good, creative writing that causes people to pay attention, laugh, and consider the message – it is what makes life’s communication interesting.  These commercials communicate to me that marketing departments at major fortune 500 companies are disconnected with reality or out of ideas.