Kraft cheese is now selling ‘Crumbles’ which would be crumbled cheese.  And their advertisement offended my sense.  They just took the song ‘Unbelievable’ by EMF from 1990 and turned it into “Crumbelievable.”  Wow, that’s crummy advertising.  It is also really, really amazing to me that EMF would license that song.  Sure, they’re hurting for money, but you have to draw the line somewhere.  Especially with such cheesey covers.