I just got a link through from one of the major search engines with someone looking for "Abby Earler". Apparently this gal Abby is a body builder. Apparently people are looking for pictures of her. I had a typo on my site that put the name Abby close to what was supposed to be the word "earlier". So I fixed it in the article and that way someone looking for Mz. Abby Earler will get sent to sites that feature her and not mine [of course by writing her name I’ve really made that tougher on myself – the engines will now find the words juxtaposed].

The point is to reduce the number of bad searches that come to your site in favor of correct searches. Earlier in my postings about accuracy in search engine results I had mentioned "Powdered by WordPress". It amused me and so I shared it, but I think it is key that when you find errors in things being linked to your site you correct them [my typos are notorious – something I need to work on]. Whether you concern yourself with Google, Yahoo! MSN or the like ranking your content it is courtesy to other surfers if you correct posts for their sake. The next time they spider your site they’ll see that the content changed and update their databases.

By targetting the content on your site with accuracy you’ll most likely rank higher in the search results for those terms because the correct term shows up on your page whereas incorrect spelling and terminology may very well dilute your content to the 'eyes' of a search engine.

It’s a simple concept but one that I’m working on myself and one that I thought I’d share. If you’ve got other tips on search engine friendliness please post them in the comments.