I am not a marketing wizard, nor did I go to Hogwart’s and drop out.
I am not a brilliant salesperson ready to take over the world with salesmanship.
However, I am a consumer and I do know what turns me off from products,
packaging, and advertising.
Below are some key examples of what not to do with Marketing.
If you find an example, email me and I might include it in this list.
Also, some things may be changed, edited or fixed after I write about them,
apologies if URL’s get outdated, I’ll try to keep them up, let me know if
you find a bad one.

HTML Pad

Date: 2004-03-24

I use Nick Bradbury’s
TopStyle, but the HTMLPad software package has a slogan I’m not going to buy:
Probably the best HTML editor in the world.
I probably won’t want to buy it, even though it’s super cheap.
It’s probably not the best in the world, in fact it looks like a
rip-off of TopStyle.

Macromedia RoboHelp X5

I received a brochure in the mail from them with the following sloppy typos:

• Use these built in version control features or integrate with
• Output yout Help system as XML in standard or customized schemas

Emphasis added.

The first bullet is sad.
Who proofed this ad?
What does their software integrate with?
I think it must integrate with everything since it doesn’t limit itself to
any specific version control.

The second point is that you better check yout [sic] spelling if you’re advertising.
From such a large corporation with mass marketing I expect better.