I don’t care for Best Buy. Their policies require employees to lie about their ‘service accounts’ so at to try to manipulate into buying extended warranties. However, they had the absolute best price on a wireless router that I needed while here in Washington State. When I was paying for the router the gal who was checking me out (taking my money, not looking me over, in case you thought I was getting into trouble) asked me if I was going to have someone else install it. This Netgear router is so easy to install that people who know nothing about routers can plug it into their broadband modem and install it with great ease. I told her that I was going to install it and she stopped there. I could tell the question was priming me to see if I wanted to fall under their FUD attack. One thing I hate about companies now is that they’re trying to milk you for extended warranties, service plans and blatantly charging exorbitant fees due to potential failure of the components. They advertise, “Buy this Sony product, its the best most reliable product on the market.” And then immediately they come back, smashing you in the face with, “If this product goes out, Sony doesn’t cover X, Y, and Z.”

If I lived my life with that sort of fear I wouldn’t ride in cars, planes, trains, buses or ride bicycles (let alone try to learn how to ride my new Unicycle). I wouldn’t have had children with Jessica. Heck, I wouldn’t have married Jessica due to fear that the relationship would have failed. Can you imagine reaching for a knife to cut up some chicken and then having a FUD attack? I see things playing out like this:

Self, you can’t pick up that knife, if you drop it or slip you could cut your fingers damaging your tendons, nerves and skin. You could be permanently injured due to the knife. Wait! If the chicken is carrying food-borne germs and diseases I could cut myself and infect myself with somem fatal disease and then die due to the chicken in combination with the knife. Worse! I could cut the chicken, then myself, then drop the knife into my foot causing me to be pinned to the floor by my foot and die not being able to reach the phone to call for emergency help. Self, you better cut the chicken with the scissors after sterilizing them with bleach just in case they have other germs on them from cutting the wrapping paper. I don’t know where that’s been to…

And the lunacy goes on and on! The government, and even your own parents, probably, wanted to protect you with warnings of caution, but instead of mildly presenting warnings they told you things like, “Never run with scissors. Always pay your taxes. Don’t put all your eggs in one basket. Don’t run with your shoes untied. Don’t drink out of the milk carton. Don’t masticate, you’ll go blind. Don’t chase your brother with a hatchet ever again or we’ll permanently remove your hatchet privileges.” All of these have a bit of wisdom in them, but they’re just rules instead of principles which are applicable to broader ranges in life. Wow, I’m way off from where I started…

To put it simply: I love the router but I wouldn’t get an extended warranty plan on it because I’m buying it because its a good router. I wouldn’t buy a Honda if I didn’t think it was going to be a good car for my money. I wouldn’t buy a Kitchen-aid mixer if I didn’t think it was the best mixer on the market. I wouldn’t buy an Apple if I thought it was going to up and crash on me and give me a blue screen of death like some warmed over Windows 95 box. When companies try to hit you with a FUD, hit them back with some diatribe about how you’re afraid to touch anything on their shelves because what if someone didn’t wash their hands in the bathroom after making a messy situation of their hygiene, or sneezed or maybe accidentally drooled on the shelf. Further, you want them to sign a contract stating that they will take care of any medical attention that you might need do to getting sick within the next 48 hours from being in their germ infested store. See if they like being FUDed themselves. Oh, and make sure the manager is there to be embarrassed in front of other customers… it’ll be more fun that way.