In this article: Coke to retire ‘Real’ with new tagline in 2006 you can read about how Coke is only 1.8 Billion dollars ahead of Pepsi in drink sales and its really causing them to push harder. That’s right, billions and billions of dollars are spent on sodas around the globe. Those two ‘big players’ bring in just shy of 200 billion together.

Sales have been slumping though lately. I think this could be because of diet changes, a shrinkage in the economy or the fact that sodas with corn syrup have been linked to all sorts of medical problems, as have sodas with nutra-sweet. I’m doing my part to increase soda consumption, but Coke and Pepsi do not own Dr. Pepper, so I’m not helping them by drinking the Diet Cherry Vanilla Dr. Pepper.

Schnikeys that’s a huge industry.